This Article covers the 3 types of Lead Generation campaigns and what each of them are used for. 

Industry based:

• This search allows you to type in a specific industry, business type, or vertical niche.
• You can type in business type and location
• You can click on this map and zoom in and out. The best results come from the “suburb level”
• This search will give you all the contact information you need for these businesses

People Based Search

• The People search will look through linkedin, and filter based on a particular role, or keywords people are putting on their profile
• Enter the Role, and Location.
• You can click on the person and be brought to their Linkedin.

Single Search

• The Single search is used for people working at a specific company.
• Simply, type in the name of a company and the contacts of employees in that company, will show up.