When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of Incorp Media LLC. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

Here are the best sizes for sharing images on social media:

VIDEOS

	Format	Maximum File Size	Duration	Aspect Ratio	No. of Video	MultiMedia
Facebook Pages and Group	MP4  MOV	1 GB	1 sec – 20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram Business Profile	MP4 MOV	100 MB	3 sec – 60 sec	Between 4:5 and 16:9	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages	MP4  MOV	200 MB	3 sec – 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter	MP4  MOV	512 MB	0.5 sec – 140 sec	Between 1:3 and 3:1	1 Video	Not Allowed
Tiktok	MP4	50 MB	3sec – 60 sec	540 pixel resolution	1 Video	Not Allowed
GMB	–	–	–	–	–	Not Allowed

IMAGES

Platform	Format	Maximum File Size	Aspect Ratio	No. of Images	MultiMedia
Facebook Pages and Group	PNG JPG GIF	10MB	Recommended – need to keep the Width*Height – 1280 x1080 Minimum  600 x 315 pixels	Unlimited Image(s) – Recommend to post 10 Image(s) or less	Not Allowed
Instagram Business Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages	PNG JPG GIF	8MB	Maximum 6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter	PNG JPG GIF	5MB	Recommended – need to keep the Width*Height – 1280 x1080	4 Image(s)	Not Allowed
Tiktok	–	–	–	–
GMB	PNG JPG	10MB	Must be greater than Width*Height – 250*250	1 Image	Not Allowed

Pro Tips:

• Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
  • Vertical/portrait: 800 pixel x 1,200 pixel
  • Horizontal/landscape: 1,024 pixel X 512 pixel