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Optimal Image and Video File Sizes and Dimensions for the Social Planner

When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of Incorp Media LLC. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

Here are the best sizes for sharing images on social media:

VIDEOS


FormatMaximum File SizeDurationAspect RatioNo. of VideoMultiMedia
Facebook Pages and GroupMP4  MOV1 GB1 sec – 20 minsBetween 16:9 and 9:161 VideoNot Allowed
Instagram
Business Profile
MP4 MOV100 MB3 sec – 60 secBetween 4:5 and 16:910 Video(s)Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and PagesMP4  MOV200 MB3 sec – 30 minsBetween 1:2.4 and 2.4:11 VideoNot Allowed
TwitterMP4  MOV

512 MB
0.5 sec – 140 secBetween 1:3 and 3:11 VideoNot Allowed

TiktokMP4 50 MB3sec – 60 sec540 pixel resolution1 VideoNot Allowed
GMBNot Allowed

IMAGES

PlatformFormatMaximum File SizeAspect RatioNo. of ImagesMultiMedia 
Facebook Pages and GroupPNG JPG GIF10MBRecommended – need to keep the Width*Height – 1280 x1080




Minimum 
600 x 315 pixels
Unlimited Image(s) – Recommend to post 10 Image(s) or lessNot Allowed
Instagram
Business Profile
PNG JPG 8MBSquare, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and PagesPNG JPG GIF8MB Maximum
6012 pixels x 6012 pixels
9 Image(s)Not Allowed
TwitterPNG JPG GIF5MB

Recommended – need to keep the Width*Height – 1280 x1080
4 Image(s)Not Allowed
Tiktok
GMBPNG JPG 10MBMust be greater than Width*Height – 250*250 1 ImageNot Allowed

Pro Tips:

  • Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
    • Vertical/portrait: 800 pixel x 1,200 pixel
    • Horizontal/landscape: 1,024 pixel X 512 pixel
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