RSS enables you as a business owner to deliver updates and newly published blog content via email. And, rather than sending an email every time a blog is published—which may annoy your user base—you can send periodic RSS emails or newsletters that provide an overview of blog content the user base may have missed out on. 

What is an RSS feed?

RSS stands for really simple syndication, it refers to files that are easily read by a computer called XML files that automatically update information. XML stands for extensible markup language and it lets you define and store data in a shareable manner and supports information exchange between computer systems such as website databases and third-party applications. An RSS feed maintains a list of new updates or notifications. This list will be automatically provided to individuals who are subscribed to that feed.

In Email Marketing, when you create an RSS email, there will be the option to select the template, design the content, and choose the settings of adding receipt and delivery method as RSS Scheduling for daily, weekly, and more. 

Note: To send an email, make sure that you’ve created an email template to send the campaign. Make sure that you have also verified the domain to send email.

RSS Element Documentation:

Please view our article on RSS Blocks in the Email Builder for more information.

Creating an RSS email

• Navigate to Marketing > Emails > Campaigns and click on Create Campaign

• Select the Email Template (Navigate to Marketing > Emails > Campaigns and create one if needed)
• There is a preview option to check the template.

Whether you’re an expert or a novice in email marketing, Email Builder gives you tools to design beautiful campaigns. Now it will take you to the builder, where you’ll design your content and place the necessary elements for campaigns. You need to click on Send or Schedule.

Email builder is designed to let you work on the different parts of your email in the order you choose, and review everything at once before you send it. You need to click on Send or Schedule.

Pre-sending Checklist:

There are a few things left to do before sending the RSS email campaign.

• Step 1: Add your recipients in the To section by choosing email(s) or smartlist(s).

• Step 2: Add your email address in the From section. 

• Step 3: Add your name in the Name section (Optional)

• Step 4: Add your subject line in the Subject section.

• Step 5: Add your Preview text in the Preview section. (Optional)

In the “Sending options” located on the left of the image above, select “RSS option” and complete the steps below 

• Step 6: The next thing is to select the option of RSS in the delivery method. 

• Step 7: Your RSS Feed URL 

• Step 8: Choice of Daily, Weekly, and Monthly 

• Step 9: The time when the RSS Email campaign is to be sent out

• Step 10: Uncheck the days from the week when you don’t want to send the RSS Email Campaign

It will highlight the next execution date and time with time zone too.

Please Note:

• Please check the details of the execution date, time, and timezone before scheduling!

• There will be an option to delete or reschedule the email campaign. If the user wants to reschedule the campaign, they can click reschedule and set the date-time of the campaign. 

• The rescheduling will be allowed one hour before sending the email campaign. For example, if the scheduled date is 11 AM EST, it will allow us to reschedule till 10 AM EST.

• The RSS Email Campaign has a pause option. 

FAQ

Why are there multiple entries of the RSS Campaign in the List?

Yes, there will be multiple RSS Campaign entries with each showing the details of statistics.

I would like to edit the copy of the RSS Campaign, is it possible? I don’t want the statistics to get affected

Yes, you can edit the copy of the Ongoing RSS Campaign by clicking Update Email Content. Once you edit the copy before the execution date, please click save edits. Note: It is not necessary for the copy will get updated but we try to update before the execution queue initiates in the server.

How can I reschedule RSS email campaigns?

Rescheduling of Email Campaign is possible for Simple Schedule, Batch Schedule, and RSS Schedule before one hour (60 mins) ahead of the execution date. 

The user will be required to visit Marketing > Email. Please visit the Email Campaign tab, it will have a list of Email Campaigns listed with Simple Schedule, RSS Schedule, and Batch Schedule which can be rescheduled before one hour of execution date/time.

In the action button, there will be the option to Reschedule the Campaign. The user can make changes to the details of the Schedule and change the delivery model. Once the changes are done, the user is required to mark it as the rescheduled campaign to save the settings.