This article will teach you more about the Facebook Conversion API integration and how it helps your Facebook lead ads.

The instant forms will help you optimise the quality of the leads instead of the volume. 

When the user submits an Instant Form, the information is captured and synced in the Incorp Media LLC CRM. You can use this information to follow up with leads and move them to different funnel stages. As the moves happen, the Conversion leads integration allows the advertiser to share the lead status with Meta, which will enable Meta to optimize the lead ad for increased lead-to-sales Conversion. 

Things to note: 

With the new update, in the Facebook Conversion API trigger, there will be 2 options available Funnels and Lead Events.